Brand-building involves many different types of marketing efforts that work together to get attention from prospective customers and keep it. One of the most important aspects of these long-term strategies is public relations. Understanding what PR is and how to use it effectively to get the right type of attention and response goes a long way to building a successful and profitable brand that lasts for a very long time.
What Is Public Relations (PR), Anyway?
Everything you do to forge a relationship between your brand and your consumers is part of PR. If you want to succeed, you need to do everything necessary to keep their impressions of your brand positive. Public relations also includes responding to any negative press.
Top Five Ways PR Makes a Difference
1 – People trust positive public relations. Instead of marketing messages, PR focuses on communicating what the brand stands for and how it interacts with consumers.
2 – PR builds relationships because it focuses on brand identity and values rather than simply presenting products or services for sale. People want to connect to companies with a mission that aligns with their own interests.
3 – Public impressions fueled by dedicated PR campaigns increase the overall value of your brand in the eyes of investors and suppliers. You can improve the probability of getting outside help if your company has already established trust in the marketplace.
4 – Browsers cannot block public relations. So many apps and add-ons exist to make advertisements virtually disappear from the online space. However, effective PR campaigns focus on communication and building bonds. These things shine through no matter what tools your target uses.
5 – The best PR counters crises and any negative press more effectively than most advertising techniques. While it is part of marketing, it gives a more personal touch and a chance to imbue public opinion on your brand with positivity.