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Should You Hire an Individual Freelancer or an Agency?

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The Internet is full of both individual freelancers and creative agencies eager to help you create the marketing materials, content, graphics, and other things you need to succeed in your business. The decision about what type of talent to use comes down to several pros and cons that you should consider carefully before making a hiring decision.

Benefits of a Creative Agency

When deciding who to hire for your next important project, take a look at the overall comparison between hiring one freelance professional and an entire team. The following benefits of a creative agency may help you make up your mind.

1 – Get Multiple Types of Talent in One Place

Most freelancers specialize in one type of work. You can find a graphic designer, a video expert, or a marketing professional. You may have to hire multiple freelancers individually in order to get all of these things done for your business. With a creative agency, you get everything you need in one place. This increases convenience, reduces the amount of time and stress involved with the entire process, and can even lower costs overall.

 2 – Build Higher Degrees of Trust

Agencies are able to take on more clients and therefore accumulate a larger collection of testimonials and reviews than an individual. This helps you make intelligent decisions about which companies to trust and who to stay away from. You will also have more gallery examples to look at to see if they align with your unique needs.

3 – Enjoy Greater Availability

Top freelancers can only get so much done in a certain amount of time. Therefore, their schedules may be booked weeks or even months in advance. A multi-person agency, on the other hand, provides a more flexible schedule and more availability to fit your project onto their calendar. This can mean you get your needs met in the shortest amount of time possible.

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