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After the Shields only service van was stolen – we work on a traditional and social media crisis management plan (press releases, talking points, social media postings) that not only helped the Shield get a new van but also increased awareness for the Shields Family Services and various projects including their women and children’s (victims of domestic abuse) shelter and their second stage shelter. By contacting various media outlets and also using multiple social media platforms – within 24 hours the Shield of Athena dominated most of the news cycles. Because of the increased awareness not only were they loaned a temporary van from Mercedes Benz Silver Star, they received a brand new van, including license plates, $500.00 in gas and products for the shelter, from the Avon Foundation for Women (Canada).
The Shield of Athena, a community outreach program and crisis management for women and children victims of domestic abuse, needed to have a more unified style and efficient methodology for their publicity and social media. The purpose, to increase fundraising and awareness reach, as well, as to solidify their brand voice and image and create a “bible” of unifying images and creative content.