We produced promotional multiplatform videos for Les Parfums Joseph and shot in multiple locations in Montreal and Toronto. These videos featured the diverse nuances and unique elements of the product line. The commercials were produced to be launched immediately after the appearance of the CEO and founder of Les Parfums Joseph on the popular CBC program “Dragons Den”.
We created these promotional spots to act as a complimentary enhancement to heighten awareness for Les Parfums Joseph after the national exposure for the product on Canada’s national network. The result: a multifaceted and coast-to-coast exposure for Les Parfums Joseph with the successful outcome of heightening greater awareness of their brand.