The Shield of Athena, a community outreach program and crisis management for women and children victims of domestic abuse, needed to have a more unified style and efficient methodology for their publicity and social media. The purpose, to increase fundraising and awareness reach, as well, as to solidify their brand voice and image and create a “bible” of unifying images and creative content.
The Branding Book we created makes for a more cohesive brand approach used for press launches, funding applications, press releases, videos, pamphlets, social media, etc. Now all their PR and press material would be easily recognizable for maximum exposure and impact. We also provided in-depth social media training to help staff better use their PR resources simultaneously on many platforms.