Shield of Athena – Crisis Management

After the Shields only service van was stolen – we work on a traditional and social media crisis management plan (press releases, talking points, social media postings) that not only helped the Shield get a new van but also increased awareness for the Shields Family Services and various projects including their women and children’s (victims of domestic abuse) shelter and their second stage shelter.





Challenge & Solution

 The Challenge

 The Solution

By contacting various media outlets and also using multiple social media platforms – within 24 hours the Shield of Athena dominated most of the news cycles. Because of the increased awareness not only were they loaned a temporary van from Mercedes Benz Silver Star, they received a brand new van, including license plates, $500.00 in gas and products for the shelter, from the Avon Foundation for Women (Canada). Media mentions: Avon donates new van to Shield of Athena Shield of Athena gets new van after old one is stolen After minivan was stolen, Shield of Athena receives new vehicle New van donated to women’s shelter after old one was stolen Shield of Athena gifted a brand new set of wheels after old van stolen Shield of Athena lines up replacement for stolen van Shield of Athena gets keys to new donated van after old one stolen

Let’s Start A Project


700-407 rue McGill,

Montreal, QC

H2Y 2G3  

2201-250 Yonge St,

Toronto, ON

M5B 2L7

(514) 800-0690
(647) 558-7444
(877) 773-1027

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