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Svens Telemaque hired us to produce a commercial for the “Real talk on Race” campaign to be aired on CBC Television Montreal, as well as on the CBC Montreal Facebook page and CBC Website. BDH Collective shot the spot to have greater impact by emphasize is mission and vision.
The result was creating a greater public awareness about not resorting to using stereotypes, and being more empathetic in using a humanist approach. The commercial also showcased the work of a Montrealer (and author, speaker and spoken word artist) who is making a real difference in the community.
The project ‘‘Real talk on Race’’ won the Adrienne Clarkson Diversity award for its contribution to a month-long, community awareness project.