Tag: business

How Do You Attract Better Clients?

Too many freelancers or small-business service providers get trapped by the idea that they always have to attract more clients in order to succeed. The old adage “quality over quantity” holds true when it comes to these professional situations. If you attract better clients that are easier to work with and pay you a higher...

Your Style of Leadership Matters for Business Success

Overall business success depends on many different factors. You need the best possible products or services, an effective marketing plan, and more. Another thing that makes a huge difference in how your business rises or falls in a particular industry or niche has to do with your overall leadership style. It is relatively easy to...

Should a Creative Agency Tell Their Clients When They Are Wrong?

Yes. The simple answer to this question is one that our creative agency has agreed with from the beginning. You as a client approach us for very specific and effective professional services. You may be an expert at whatever industry or niche your business coincides with, but we have the experience and education necessary to...

What Should You Outsource as a Freelancer?

In the beginning of a freelance career, many service providers take on as much work as they possibly can. They do it all themselves, and never consider getting help. Some believe they cannot afford to outsource to other creative professionals, while others have the misguided idea that they could not possibly deliver the same quality...

Should You Invest Your Time on Social Media?

While search engine optimization still provides the most organic traffic to your website and email marketing remains one of the most beneficial foci of your entire strategy, social media has exploded in the past decade as a way to attract interest, keep it, and convince your targeted consumer base to make a purchase or contact...

How Marketing Can Help Your Business Grow

As an entrepreneur or company owner, you understand how helping your business grow depends on many different factors and types of effort. All of these activities, including advertising and public relations, have to do with your overall marketing strategy. By definition, marketing is the accumulation of all activities you do in order to sell the...

The Importance of a Freelancer Website

When you launch your freelance business, you know the skills you have, the types of services you offer, and the best audience to market them to. Whether this information is stuck in your mind or written down in a text file, it is virtually useless if you do not use it to develop an online...

Are You Investing in Your Craft?

A large part of improving both your skills and your business as a freelancer or creative service provider involves ongoing learning and investment in your craft. When it comes to things like content creation, graphic design, and marketing, remaining stagnant is a recipe for failure. You need to keep up-to-date with new developments and best...

How to Communicate Better with Every Client

In order to satisfy your clients and deliver the creative work they need, communication is one of the key parts of the process. After all, if you do not understand what they want from you, or if they feel you are not listening to their requests and responding in a professional manner, the entire professional...

Breaking Bad Freelancer Habits

The benefits of working at home for yourself as a freelancer can fill a long list. However, some of the positive characteristics of this type of job can also lead to bad habits that are difficult to break. If you find yourself falling into negative personal or business practices, you need a sure-fire way to...

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