by Bernardson | Sep 2, 2019 | Clients Tips
Every business owner operates from their own perspective when it comes to building their brand identity. When you hire a creative agency to develop your marketing content and campaigns, it makes sense to choose one with a high degree of diversity. This gives your...
by Bernardson | Aug 26, 2019 | Clients Tips
Diversity and inclusion are two exceptionally important parts of public relations these days. If you fail to broaden your marketing horizons, you may fall into a trap of unintentionally excluding certain groups from your target audience. This may create much more harm...
by Bernardson | Jul 29, 2019 | Clients Tips
Identifying the best target audience for your advertising and public relations campaigns makes a huge difference in your company’s success. Unfortunately, too many people default to a specific demographic when they should broaden their horizons and focus on...
