CLEAR MARKETING PLAN

MARKETING WITH NO PLAN? JUST POSTING AND HOPING?

You know you should be marketing. So you post when you remember. Run an ad here and there. Send an email occasionally. But there’s no strategy. No consistency. And honestly, no results. We build you a real marketing plan (and help you actually follow it).

WHY CHOOSE BDH COLLECTIVE FOR MARKETING STRATEGY

Plans based on what works, not trends | Stuff you can actually do with your time and budget | Real price upfront | We work in English and French | Marketing that brings in customers, not just likes

BRAND MESSAGE ARCHITECTURE

Before you market anything, you need to know what to say. We figure out your core message. What makes you different. How to talk about what you do without sounding like everyone else. Clear positioning. Real value props. A voice that sounds like you. So everything you put out makes sense and connects.

CHANNEL STRATEGY DEVELOPMENT

You can't be everywhere. You don't have time for TikTok, Instagram, LinkedIn, email, ads, SEO, podcasts, and YouTube. We figure out which 2-3 channels actually matter for your business. Where your customers actually are. What'll get you results without burning you out. Then we build a plan for those channels only.

PERFORMANCE FRAMEWORK DESIGN

A plan isn't helpful if it lives in a Google Doc you never look at. We build you a content calendar. Tell you what to post when. Set up tracking so you know what's working. Create systems so marketing actually happens instead of getting pushed aside when you're busy. Real structure. Not just ideas.

BUSINESS IMPACT OF STRATEGIC MARKETING

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A GOOD PLAN TOUCHES EVERYTHING:

What you say on your website | What emails you send (and when) | What you post on social media | Whether you should run ads (and where) | What content you create | How you talk about your business everywhere

HERE'S WHAT CHANGES WHEN YOU HAVE A REAL PLAN:

You stop wasting time on marketing that doesn’t work | People actually understand what you’re selling | You show up consistently (not just when you panic about sales) | You know which channels bring in customers | You’re not reinventing your marketing every week | You can see what’s working and do more of it

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OUR STRATEGY DEVELOPMENT PROCESS

STRATEGIC ANALYSIS

We look at what you're doing now. What's worked. What hasn't. Who you're trying to reach. Who's already buying. We dig into your numbers (if you have them) and your gut feelings (when you don't).

FRAMEWORK DEVELOPMENT

We build your messaging. Figure out your channels. Map out your content themes. The foundation that everything else sits on. So you're not starting from scratch every time you need to post something.

TACTICAL PLANNING

Now we get specific. What to post next month. What emails to send. What campaigns to run. What content to create. Real actions. Real deadlines. A calendar you can follow.

IMPLEMENTATION SUPPORT

We don't just hand you the plan and disappear. We check in. See what's working. Adjust what's not. Keep you on track. Because plans only work if you actually do them.

READY TO BUILD MARKETING MOMENTUM?

Random marketing doesn’t work. Posting when you feel like it doesn’t work. Copying what you see other people do doesn’t work. We can’t promise a marketing plan will triple your revenue in 30 days (seriously, run from anyone who says that). But we can give you a clear plan and help you stick to it. That alone puts you ahead of most small businesses.