Client
Continuing Education
The higher education continuing education division required comprehensive event management strategy to transform their tech conference from inaugural event into sustainable annual program with enhanced visibility, industry credibility, and measurable growth. The core challenge involved boosting attendance for year two while attracting respected industry experts as speakers, delivering seamless PR coordination, and establishing data collection systems that would inform strategic improvements for future editions. Our strategic approach encompassed complete public relations management from initial press outreach through day-of-event coordination, ensuring maximum media impact and industry recognition for the conference brand.
Implementation included strategic speaker sourcing and personalized coaching for top tech experts, ensuring dynamic, audience-ready keynotes that elevated content quality and attendee engagement. We executed targeted marketing campaigns spanning digital, print, and social channels that amplified awareness and drove registration conversions while establishing sustainable promotional frameworks. Post-event data collection and analysis provided comprehensive attendee feedback reporting that informs strategic decision-making for continued conference evolution. The event management delivered 200% increase in attendance compared to the previous year, secured 15 media mentions across local and industry press, and generated strong social media engagement. The continuing education division now operates an established annual tech conference with proven growth trajectory, enhanced industry reputation, and data-driven improvement systems supporting long-term success.
