Client
Social Services (Non-Profit)
Shield of Athena faced an urgent media crisis when their only service van was stolen, requiring immediate full-scale response that would manage public perception while protecting organizational brand and credibility. The core challenge involved developing compassionate, clear crisis communications that would control narrative across press and social platforms while transforming potential negative coverage into awareness and fundraising opportunities for vital shelter services. Our strategic approach centered on launching comprehensive crisis communications strategy including press releases, social content, and prepared talking points that converted confusion into clarity and crisis momentum into mission amplification.
Implementation focused on mission-driven messaging that spotlighted the organization’s critical work with women and children while addressing the van theft situation with transparency and purpose. We coordinated community-powered response initiatives that harnessed public attention to generate donations and support, transforming the initial setback into a rallying opportunity for increased community engagement. The crisis management delivered six press features that elevated the cause visibility, secured full funding for one replacement van through donor mobilization, and facilitated three coordinated media interviews with prepared spokespersons. Shield of Athena emerged from the crisis with enhanced public trust, expanded community support, and strengthened operational capacity to continue serving vulnerable populations.
