Client
Mobile App Launch for Android
Two non-profits, CEJFI and Chafric, decided to team up and create something new together. They called it CIFA (Centre d’innovation pour femmes afro-entrepreneures), a group focused on helping Black women entrepreneurs build and grow their businesses. The challenge was creating a brand new logo that honored both founding organizations while standing on its own. They needed something professional that Black women entrepreneurs would recognize and trust, plus basic guidelines to keep everything looking consistent as they grew.
We spent a couple of weeks working together, exploring different ideas and directions. We created multiple logo variations, trying out different styles, symbols, and approaches. Some focused more on imagery, others on typography. After each round, we sat down together to talk through what felt right and what didn’t. The back-and-forth process made sure everyone from both organizations felt good about the final choice. CIFA now has a logo they’re proud to put on everything, simple brand guidelines they can actually use, and a professional identity that builds trust with the women they serve.
