Client
Continuing Education
The higher education continuing education division required comprehensive event management strategy to transform their tech conference from inaugural event into sustainable annual program with enhanced visibility, industry credibility, and measurable growth. The core challenge involved boosting attendance for year two while attracting respected industry experts as speakers, delivering seamless PR coordination, and establishing data collection systems that would inform strategic improvements for future editions. Our strategic approach encompassed complete public relations management from initial press outreach through day-of-event coordination, ensuring maximum media impact and industry recognition for the conference brand.
Implementation included strategic speaker sourcing and personalized coaching for top tech experts, ensuring dynamic, audience-ready keynotes that elevated content quality and attendee engagement. We executed targeted marketing campaigns spanning digital, print, and social channels that amplified awareness and drove registration conversions while establishing sustainable promotional frameworks. Post-event data collection and analysis provided comprehensive attendee feedback reporting that informs strategic decision-making for continued conference evolution. The event management delivered 200% increase in attendance compared to the previous year, secured 15 media mentions across local and industry press, and generated strong social media engagement. The continuing education division now operates an established annual tech conference with proven growth trajectory, enhanced industry reputation, and data-driven improvement systems supporting long-term success.
Client
Mobile App Launch for Android
Two non-profits, CEJFI and Chafric, decided to team up and create something new together. They called it CIFA (Centre d’innovation pour femmes afro-entrepreneures), a group focused on helping Black women entrepreneurs build and grow their businesses. The challenge was creating a brand new logo that honored both founding organizations while standing on its own. They needed something professional that Black women entrepreneurs would recognize and trust, plus basic guidelines to keep everything looking consistent as they grew.
We spent a couple of weeks working together, exploring different ideas and directions. We created multiple logo variations, trying out different styles, symbols, and approaches. Some focused more on imagery, others on typography. After each round, we sat down together to talk through what felt right and what didn’t. The back-and-forth process made sure everyone from both organizations felt good about the final choice. CIFA now has a logo they’re proud to put on everything, simple brand guidelines they can actually use, and a professional identity that builds trust with the women they serve.
Client
Mobile App Launch for Android
This project involved three distinct web platforms that needed rapid mobile deployment without traditional development overhead. The core challenge involved transforming existing digital experiences into native Android applications while maintaining complete brand consistency and achieving immediate Play Store visibility. Our strategic approach centered on no-code development tools combined with comprehensive brand integration and store optimization protocols. We executed full-scale mobile transformation using advanced no-code frameworks that preserved each platform’s functionality and user experience, with each application receiving pixel-perfect brand customization including custom icons, navigation systems, and interface elements.
Technical deliverables included Play Store optimization with metadata configuration, compliance testing, and screenshot assets for maximum discoverability. The implementation resulted in three fully-featured Android applications launching simultaneously with 100% branded design consistency, one-click checkout functionality, and immediate Play Store approval. The client achieved complete mobile market penetration with zero development delays and enhanced customer accessibility across all platforms, establishing stronger market positioning with measurable business growth across all customer touchpoints.
Client
Online Apparel Retail
This internal project involved developing fashion sense into a monetizable digital infrastructure. The core challenge involved creating a sophisticated e-commerce platform that could handle automated drop shipping operations while maintaining brand aesthetic and driving conversions. Our strategic approach focused on building a scalable WordPress foundation with integrated drop shipping capabilities, comprehensive SEO optimization, and conversion-focused product presentation. We developed a clean, responsive e-commerce site designed for optimal user experience across all devices, implementing top-tier drop shipping plugins that automate product imports and order fulfillment processes.
Technical deliverables included complete WordPress site development, seamless drop shipping tool integration, and creation of over 50 optimized product pages with scroll-stopping descriptions. The implementation established automated product flow systems and comprehensive SEO optimization across all site pages. The project achieved expanded product lineup capabilities through seamless drop shipping integration, complete digital storefront with conversion-optimized design, and search engine visibility positioning. The fully operational platform now supports scalable growth with automated inventory management and streamlined order processing systems.
Client
Ukrainian Rehabilitation Center
The Ukrainian Rehabilitation Center needed to raise critical funds and awareness through an unforgettable event that would blend high-caliber art with immersive storytelling. The core challenge involved creating a compelling fundraising experience that would attract humanitarian-focused sponsors, drive substantial media coverage, and generate meaningful donations for unbroken.org.ua medical services. Our strategic approach centered on orchestrating an evening that combined immersive performance with strategic networking, securing renowned talent including painter Auclair Langlois and concert pianist Mathew Herskowitz to headline and evoke emotional connection through live art and music.
The comprehensive execution included strategic sponsor engagement that secured five brand-aligned partnerships, boosting both financial resources and event credibility. Media campaign implementation drove immediate response with over 100 tickets sold in the first week of promotion and coverage across 10+ media outlets. The event successfully raised substantial funds for critical Ukrainian medical and rehabilitation services while establishing a replicable model for future humanitarian fundraising initiatives. The project delivered measurable impact through strategic talent curation, targeted sponsor alignment, and comprehensive media outreach that amplified both attendance and donation outcomes.
Client
White-Labeled Virtual Events Hub
This internal project required sophisticated virtual event infrastructure beyond basic video conferencing solutions, demanding fully branded, interactive event headquarters that maintained complete brand control and data ownership. The core challenge involved building immersive, custom-branded event spaces with integrated private and group video capabilities, seamless CRM connectivity, and evergreen content support systems. Our strategic approach focused on developing 10 comprehensive event hubs, each functioning as custom digital venues with registration flows, interactive lounges, and embedded video systems powered by secure cloud servers that reduced operational costs while maintaining premium user experiences.
Technical deliverables included complete system integration with real-time CRM synchronization, capturing every interaction from registrations to chat engagements and content clicks. Automation workflows now handle follow-up sequences, lead nurturing, and replay distribution without manual intervention. The implementation resulted in 10 fully operational conference platforms with 100% system integration completion and comprehensive functionality validation through 10+ test cases. The project achieved complete brand control under custom domains with scalable virtual event capabilities that support both live and on-demand content delivery, establishing a sustainable competitive advantage in the virtual events space.
Client
Franchise HQ (Food & Beverage)
BeaverTails HQ required breakthrough communication training that went beyond standard corporate workshops, seeking to improve internal department collaboration while aligning staff with brand voice and values through engaging, team-focused development. The core challenge involved creating custom training solutions that would strengthen collaboration between staff and branding leaders while delivering measurable impact on company-wide communication effectiveness. Our strategic approach centered on crafting a comprehensive one-day communications workshop built specifically for their organizational challenges, incorporating interactive elements and real-world applications that ensure lasting behavioral change and enhanced teamwork dynamics.
The implementation involved close collaboration with their branding department to ensure every workshop activity aligned with established voice, tone, and long-term strategic goals. We delivered eight hours of dynamic, hands-on training that eliminated traditional lecture formats in favor of energy-driven, clarity-focused sessions with immediate practical relevance. The workshop successfully achieved enhanced team alignment that translated into stronger company-wide collaboration, elevated the iconic brand through improved internal communication practices, and established sustainable frameworks for ongoing communication excellence. BeaverTails HQ now operates with unified voice consistency across all departments and measurably improved cross-functional collaboration capabilities.
Client
The Soundtrack of my Life
This documentary series project required capturing the raw essence of Montreal’s diverse musical landscape while exploring how hope, nostalgia, and struggle manifest through melody and human connection. The core challenge involved bottling the soul of the city and its artists into compelling visual storytelling that would reflect Montreal’s cultural heartbeat and demonstrate music’s universal ability to transcend backgrounds and borders. Our strategic approach centered on artist-driven storytelling with Bernardson crafting intentional cinematography that immersed audiences in authentic musical journeys, from intimate rehearsal rooms to expansive rooftop performances, prioritizing genuine emotion over scripted content.
The production encompassed 25 locations across Montreal with 250 hours of filming, utilizing rich lighting, dynamic motion, and personal composition techniques that translated raw emotions into unforgettable visual narratives. The implementation resulted in an 18-episode documentary series spotlighting four diverse artists while fusing multiple cultural perspectives into one cohesive message about music’s barrier-breaking power. The project strengthened brand positioning as a visionary producer and visual storyteller, establishing expertise in documentary filmmaking and cultural narrative development. The series now serves as a testament to Montreal’s artistic diversity and the universal language of musical expression.
Client
Strategic Market Expansion
The client required comprehensive international expansion support beyond basic market entry, needing legal entity establishment in Puerto Rico while navigating complex regulatory and tax frameworks. The core challenge involved coordinating across legal, administrative, and leadership teams to enable full business operations with zero compliance risk and optimal market positioning. Our strategic approach centered on end-to-end incorporation management, handling every filing, form, and regulatory requirement while working directly with local agencies and legal counsel to maintain aggressive timelines without compromising compliance standards.
The Puerto Rico setup strategically unlocked powerful regional benefits including favorable tax structures, enhanced banking options, and expanded opportunities across Caribbean and LATAM markets. We maintained seamless stakeholder coordination through tight timeline management and clear communication protocols, ensuring legal, administrative, and leadership teams remained aligned throughout the complex process. The expansion delivered 100% legal compliance across all jurisdictions, successful alignment of five departmental teams, and completion of 15+ forms and regulatory submissions with full approval. The client now operates with established regional presence, optimized tax positioning, and sustainable frameworks for continued international growth initiatives.
Client
Streaming Platform
This internal project required developing a comprehensive media hub that exceeded basic video hosting capabilities, delivering a seamless, bilingual streaming experience with high-quality on-demand content, secure membership access, and global scalability. The core challenge involved creating a fully branded streaming platform that could transform disjointed tools into one cohesive system while establishing exclusive content access and sustainable membership growth strategies. Our strategic approach centered on building rock-solid infrastructure using CDN technology with custom video URLs that ensure smooth, secure, and scalable streaming performance across all devices and geographic locations.
The implementation included a fully custom membership system featuring gated content access, recurring payment processing, and dynamic access levels that transform viewers into community members. The platform achieved complete brand integration with multilingual capabilities and world-class content experience that maintains brand consistency across every interface element. The project delivered 30+ hosted videos with 99.9% uptime reliability, seamless single login functionality across all devices, and unified system architecture that eliminated previous tool fragmentation. The streaming platform now operates as a comprehensive media hub with sustainable membership revenue streams and scalable infrastructure supporting continued global audience growth.
