How AI Is Changing Creativity

Artificial intelligence (AI) is beginning to infiltrate every part of our lives. The digitalization of information, communication, and commerce has created an ever-greater need for ways to collect and analyze data. How does this computerized new reality fit together with the realm of human creativity? When it comes to developing marketing materials and other important…

How PR Can Help Your Brand

Brand-building involves many different types of marketing efforts that work together to get attention from prospective customers and keep it. One of the most important aspects of these long-term strategies is public relations. Understanding what PR is and how to use it effectively to get the right type of attention and response goes a long…