No matter what type of freelance work you do, you need a steady influx of new clients in order to make money and succeed. While providing quality services to existing customers may be easier and less expensive to implement, you never know when they will move on or stop needing your services. You need more work as a freelancer, and the following tips will help you get it.
Identify Your Unique Selling Proposition (USP)
What do you have to offer that no one else is offering? Whether you are a freelance writer, graphic designer, videographer, or app developer, you must have a USP that sets you apart from other people offering the same type of work. Of course, you cannot be 100 percent unique. However, you can pick a specific characteristic that you can use to get more work.
Find Your Target Market
Identifying a target market or a focused niche can help you advertise more effectively and attract more work. It is nearly impossible to offer your services to simply anyone who might need them. Instead, identify who will get the greatest benefit from what you have to offer.
Make an Offer They Cannot Refuse
This does not mean dropping your prices to ridiculously low levels. You can charge an appropriate price for your quality work and still turn more leads into repeat clients. Add in incentives, guarantees, revision options, and more.
Upsell, Cross-sell, and Create Loyalty
If someone hires you to perform a particular task or create a certain type of content or advertisement, go above and beyond their expectations if you want to create loyalty. However, do not give them everything for free. It is easier to get more work from satisfied clients than it is to find new ones. When you upsell to larger packages or cross-sell associated work, your profits will rise with ease.
