If you remember the business adage that it is easier to sell more products or services to an existing client than it is to attract a new one, you can begin to understand why following up and communicating with everyone truly matters. The success of any business or freelance venture depends largely on your ability to boost your reputation and value the people who buy your products or services. In order to do this and increase the possibility of these people remembering you, establish an organized method for following up on a regular basis.
Follow-Up Communication Prevents Problems From Growing
If anyone has a complaint or concern about the work you delivered, they should have the opportunity to present it to you and get a solution. If you allow this, it shows that you are ready to help them with anything they need. If you do receive a negative review or find a less-than-flattering comment on social media, following up becomes even more important.
Contact Keeps You in Mind
Following up with clients increases the chance that they will remember you for their next project. This is a way to foster brand recognition. It is important, however, not to follow up too frequently or you may get accused of spamming them. This backfires when it comes to building a positive reputation in an industry.
Clients Need Nurturing to Realize Your Value
In any type of sales, you may be taught to never take no for an answer. This is partially true for existing clients, too. Appropriate levels of follow-up increase your value and reputation as an excellent source of customer service and instructional value. Remember that all clients want more from you than just a finished project. They also want quality information and guidance to use effectively for their own purposes.
