Both business operations and marketing strategies deal with two necessary factors, no matter what industry or niche you operate in: time and money. When you approach our creative team for help with your next advertising or public relations project, you undoubtedly will have a specific timeline or deadline in mind. You’ll also have a budget we need to stick to in order to ensure an appropriate return on your investment.
Problems arise when a company does not understand that their timeline and budget must coincide and make sense. Usually, the closer the deadline and the tighter the timeline, the more you can expect to pay.
Why Do You Pay More for a Short Timeline?
From the beginning of commerce, if you wanted something done quickly, you had to pay more because it required either shifting schedules around to make space for you or including more experts to work on your project. One creative professional can handle any project on their own as long as they have enough time to do it. However, if you do not have unlimited time — and no marketer ever does — more people with a diverse range of specialties need to get involved.
All these people deserve proper compensation for their quick and professional service.
How to Make Your Timeline Fit Your Budget
The first question to ask yourself when launching a new creative project with a professional agency or team involves identifying a specific deadline you need a project done by. For example, if you need to get marketing materials out before a scheduled convention or tradeshow, you cannot push things back yourself. In these cases, you have to make your budget fit the timeline or the agency will not get everything done when you need it.
Setting a timeline to a budget makes more sense when the calendar is wide open before you. First, determine how much money you want to spend on this specific project. Speak with the creative agency to learn about their availability and estimated completion time. If you want it faster, offer more money. If you want to save more money, give them more leeway when it comes to the timeline.