Content has been king in the search engine optimization (SEO) and online business marketing worlds for decades. Today, however, the Internet is growing at an astronomical rate, and new content is created faster than anyone could possibly consume it. Producing more is not the answer to common questions about how to succeed. Instead, engaging the services of a freelancer or creative agency who understands the future of content marketing makes much more sense.
Quality Over Quantity
Although most content marketing experts will tell you that it is more important to have high-quality articles, videos, or other media pieces, that does not mean you should only post one and expect success to come your way. Yes, quality is important if you want to attract both search engines and potential clients and customers. The last thing you want to do is pepper the online world with dozens and dozens of new content pieces that do not provide value. However, a combination of quality and quantity will undoubtedly win out in the end.
New Types of Content Rise to the Top
Despite some claims, blogging is not dead. Blog posts are still highly effective marketing tools that help you succeed in any type of online business. However, other types of content have become increasingly important as the world moves off of desktop monitors and onto smartphones with increasing frequency.
Video is one of the most important content types to add to your marketing repertoire now and in the future. Podcasts are also getting more popular for those who prefer to listen instead of read or watch. Keep your business in front of the people who matter with a comprehensive content marketing strategy that focuses on new varieties of informative and entertaining media.