A very large part of marketing involves turning your brand into a household name. If you do not sell products or services to everyday consumers, your brand still needs to become well-known in your target niche or industry. All of the activities you use to make this happen are part of an overall branding strategy.…
When you launch your freelance business, you know the skills you have, the types of services you offer, and the best audience to market them to. Whether this information is stuck in your mind or written down in a text file, it is virtually useless if you do not use it to develop an online…
When it comes to working with a creative team, you need to find ways to function effectively together and make sure you reach the desired goal on time. Two of the best ways to do this are to foster collaboration and over-communicate every step of the way. Before you jump into any of the tips…
BDH Collective project-managed the Champlain Regional College St. Lambert “Soirée de Reconnaissance” sponsor celebration and networking event
The power of social media marketing is great. The popularity of sites like Facebook and Instagram has created a whole new opportunity for all types of businesses that sell products and services. Influencers are taking on the role of spokespeople. If you want to attract a wider market, you need to learn how to get…
Content marketing has long been one of the most effective ways to attract attention from your target market and push your website higher on the search engine results pages. These fundamental truths have not changed over the years. However, how content marketing happens has changed considerably from the early days of bulk creation and distribution.…
One unfortunate truth of any freelance career is the fact that you will occasionally come across a client who does not like what you deliver to them. This type of dissatisfied customer can cause considerable damage to your business as a whole if they start spreading negative reviews or testimonials across the Internet. Luckily, you…
The popularity of email marketing comes from its high success rate. If you want a captive audience with a maximum response and action, you either have to continuously write emails yourself or set up an autoresponder system. Understanding the power of an autoresponder email allows you to free up a lot of time and money…
The success of any website or individual page comes down to the proper collection of traffic data and its analysis. This allows you to know what works, what does not work, and what you should do in the future to create more success. In order to do all of this, you need to put top-quality…
No matter how popular social media and other advertising methods become, email newsletters and communications remain one of the most common and successful methods of attracting attention and keeping it on the Internet today. One powerful method to add to your overall growth strategy is called drip email marketing. To understand how it can help…